Why You Need to Focus On Relationships Over Sales in Real Estate

Just like all types of sales, real estate is all about relationships. You might think that people will choose to buy a house simply because they want and/or need one, but that’s not always the case. When buying a home, most people are looking for someone to trust. If you, as a real estate agent, are only focusing on the sale instead of the relationship with the buyer and making the buyer feel heard, the chances are that purchase will fail. Moreover, if the buyer feels pressured to make the next move, they’ll probably walk away and find another agent they trust more. However, that’s only one side of it. In the rest of this article, we’ll cover all the reasons why you need to focus on relationships over sales in real estate!

Putting The Client’s Needs in the First Place Is Best for Both of You

If you want to sell a house, you first need to understand your clients’ needs. Buying a home, especially if it’s their first one, is a huge deal. When you’re working with clients and showing them houses, try to connect and find out what it is that they really want. Don’t focus on getting it over with as soon as possible—that is bad for both of you.

Instead, take your time to examine the best options and build trust. Focus on relationships you have with your clients and the clients themselves over sales. If the buyers feel like they’re being pushed into a purchase or rushed, they’ll most likely back out. Moreover, they will start to question themselves and you. If they feel like your motives are just to close a sale, they’ll feel like you don’t have their best interest in mind.

A real estate agent showing a couple a blueprint of a home.

Don’t just focus on making the sale. Instead, try focusing on your clients and their wants and needs.

Focus on Relationships Over Sales to Get More Referrals

Here’s something you probably already know—referrals are really good for your business. It’s much easier to convert a lead into a client if they’ve found you through a friend or acquaintance who’s your past client. This is because these people already have reason to trust you, and now, the most important thing you will need to do is not to lose that trust.

So, how can you get more referrals? The answer is more or less simple—by being good at your job and building strong relationships with your clients. If your clients feel like they can trust you completely, and you think of their every need and help them find the home of their dreams—the next time someone they know mentions that they are thinking of buying a home, your name will pop up. The more you give and put into a relationship with the client, the more you will receive in the long run.

It’s Good for Business Growth

Aside from the fact that if you focus on relationships over sales in real estate, you will undoubtedly get more clients, it’s also good for business growth. Simply put, successful businesses rely heavily on healthy relationships. Your business can benefit from competitive advantages if you build strong ties and relationships with your clients, employees, competitors, and anyone else involved in the business process. The more individuals you can positively affect, the more opportunities you and your company will have.

A smiling real estate agent answering clients’ questions because it’s best to focus on relationships over sales.

By being approachable and good at communicating, you can build a strong relationship and trust with your clients.

Building Relationships Feels Good

Human interaction is built into your DNA and the DNA of all people around you. You’ll be healthier, happier, and more productive when you have meaningful relationships with other people. Making real and enduring relationships is critical for your emotional and physical well-being, as well as the health of your businesses, as our society becomes increasingly virtual and fast-paced. Moreover, with the pandemic that’s been weighing on all of us for the past two years, we all, now more than ever, crave meaningful human interactions.

When it comes to real estate, our best suggestion is to have in-person interactions with your clients. That’s because maintaining live and in-person contact with your clients will help you create stronger relationships. When you interact with others face to face, you are at your best. When you’re in person, you’re magnetic, energetic, and excellent at understanding your client’s body language. On the other hand, you can’t get that same level of intimacy and understanding by speaking over text or email.

Helping Them with Each Step

Finally, whether or not your relationships are now producing you money, it’s critical to maintain them once you’ve formed them. After you close on a house, don’t cut all contact. According to relocation specialists from The Gentleman Mover, some real estate agents continue helping out their clients after signing the contracts. They do that by setting them up with a reputable moving company to move into their new home. This can be a great way to help out and keep in touch with past clients. However, even if you decide not to intervene that much, you should still check in with your old clients from time to time to see how they’re doing.

For example, you can send an email newsletter to all of your past clients. Or, send them customized birthday cards and notes. It only takes a minute or two, but it can pay off handsomely in the long run. What you should never forget is that each contact you make is worth something. You’ll be squandering your most valuable asset if you lose touch with your prospects, leads, and customers.

A couple holding cardboard moving boxes.

Some suggest staying in touch with clients even after signing the deal and moving into their new home.

Final Thoughts

By choosing to focus on relationships over sales in the real estate industry, you will surprise yourself with the results you get. You’ll be able to connect with your clients, find the right home for them, and motivate them to buy the property without them feeling pressured or rushed into a sale. However, don’t forget that strong relationships cannot be made overnight. They take time and patience. Moreover, developing relationship-building habits also requires daily practice, but it can pay off big time. Not only will you have more contacts to grow your business, but you’ll also receive more referrals that can be turned into jobs with just a little work on your side.

Expert Tips for Getting More Real Estate Clients

An essential aspect of expanding your real estate business naturally involves getting more real estate clients. Luckily, the demand for housing in Michigan is not diminishing. You just need to find a way to build a recognizable personal brand in the real estate industry. With an increased number of property listings, the chance to position yourself as an expert in the field grows exponentially. However, to attract more real estate clients, you have to keep track of your potential clientele’s local real estate trends, needs, and preferences. We will break down ways you can do this.

First of all, it is a mistake to assume that you can sit back and wait for clients to come to you. In that sense, it is helpful to use real estate marketing strategies that help expand your business. For instance, living in the era of social media makes advertising and marketing more engaging and influential than ever before. Hence, even newcomers to the market can get ahold of serious clients despite the considerable competition they are up against at all times.

Network in your sphere of influence

Even if you are on a limited budget, one of your priorities should be the expansion within your sphere of influence. In other words, you should do your best to make it known you are searching for clients. Hence, networking should be a crucial part of your daily activities.

Remember – it is vital you build your contact book. You can do this by talking to your friends, university colleagues, family, and groups you are part of, such as church groups, aerobics classes, PTA…

Attaining clients is like a domino effect. Once you have your base, the word will start spreading. So, make sure you use the social networks you are already a part of. Once you manage to find a few clients and successfully close a few deals, you will be able to expand your network through referrals, word-of-mouth marketing, testimonials, etc.

three people standing and talking about getting more real estate clients

Every client is a potential source of future leads.

Use email marketing campaigns the right way

Experts in the real estate business swear by email marketing. Yet, there is a right and a wrong way to approach it. As practical as it might seem at face value, targeting random people with offers and sales won’t make the grade. This strategy is effective only if you want your emails to end up in the spam or trash folder.

Next, purely promotional emails won’t do. You need to offer value to potential clients. One way to do this is by educating your clients through engaging and informative guides and tips. Hence, instead of wasting time and resources in this way, you should curate your email marketing campaign.

Your website should be a client collecting tool

Basically, you have to contact people who can use your services. In that sense, a good website will help you get ahold of subscribers for your email newsletter. Another segment of having a website that harnesses leads is hiring an SEO expert who will optimize your website. For instance, your website should be optimized to pop up specifically in searches for the Michigan area.

So, set up your website to collect contact information and email addresses of interested clients. Take maximum advantage of this by inquiring about their needs and interests to target your email campaign according to demographics, shared interests, real estate area of interest, or the type of properties they are interested in.

Use social media

Social media platforms are an excellent tool for finding new clients in your area. You can use Facebook Marketplace or develop a YouTube channel that will get the word out about your services. Clients are drawn to real estate agents that are tech-savvy, competent, and resourceful. It is also easier for them to hire a single person that will take care of everything.

For example, you can set yourself apart from the competition by helping the clients with the purchase or sale of their property and the relocation or remodeling process. So, you can frame your offer by saying that you can help them with their interstate relocation to or from the state of Michigan. You can offer help with coping with change after an interstate relocation, which is surely going to be of interest for people in this situation. This will help you if you are new to Michigan and have no time or idea what moving companies or contractors you can trust.

Besides advertising the listings and services you offer, social media also allows you to interact directly with potential clients. Not to mention you can track the success of each post and develop your social media marketing strategy accordingly.

a person holding a smart phone with social media apps on it

Social media will be a great tool in getting more real estate clients.

Referrals are instrumental for getting more real estate clients

We have already mentioned referrals as a necessary part of expanding your influence in your real estate market. Generating leads through referrals from former clients falls into good practices as most people tend to rely on previous experiences when choosing their real estate agent. Hence, offering a reward to people who refer you to their friends and acquaintances should help you get more real estate clients.

A good reputation travels a long way, and a bad one goes even further. So, treat every client you work with as a potential source of future deals rather than a one-time paycheck. You should do your best to leave a good impression on clients you already work with. Be present, friendly, polite, and responsive to your client’s requests.

a real estate agent shakes hands with a real estate client

Build a good relationship with current clients.

Even after you close a deal, you can always keep in touch with former clients by describing the referral program through email or text messages. In this way, they will be able to recommend you to someone who might need a real estate agent they can trust. Hence, referrals are invaluable for getting more real estate clients and growing your influence as a real estate agent.

How to Build a Personal Brand in the Real Estate Industry

Today's real estate industry is more competitive than ever before. Thanks to the Internet, constant growth of technology, and rapid information dissemination, the real estate game reached another level. That's why agents these days have to do so much more if they want to keep their business up and running. So, what do you need to stand out from the crowd? A personal brand! A strong personal brand is essential for the success of your real estate business. Just remember that YOU are the brand. This guide to building your personal brand in the real estate industry will provide you with all the information, strategies, tools, and resources you'll need to turn your business into a success story. So, let's begin!

Personal Brand - What is it?

Simply put, personal branding is the process of advertising oneself to promote one's profession or expand one's business. Personal branding aims to eventually develop a distinctive identity for oneself through original visuals and voice style. You can, then, use them to establish and maintain a favorable professional reputation, engage with more clients, build trust and respect, and ultimately close more deals.

A powerful personal brand is crucial for real estate agents. It's tough to expand your business if no one in your neighborhood knows who you are. Additionally, it isn't easy to gain new consumers without a solid reputation reinforced by real testimonials and regular recommendations from satisfied clients. The bottom line is you must establish a name for yourself and be persistent in maintaining and enhancing your personal brand.

Now, let's see what building your personal brand in the real estate industry requires.

Creating a personal brand is not easy, but you'll be ready to launch your real estate business in no time with the following steps.

Find your target audience and niche

The first step of building your personal brand in the real estate industry is finding your niche and target audience. First, consider who your ideal clients are, what they do for a living, what challenges they have, and what motivates them to buy a property. Additionally, think about where they spend their time (both online and offline) and how you can successfully create connections with them. Then, think about what type of real estate you want to specialize in. Taking the effort to narrow your target audience pool and niche can assist you in developing a personal brand that will make you seem good and help you effectively interact with prospects and expand your business.

Focus on what makes you unique

After you've defined your target audience, the following step is to consider what distinguishes you from your competition. As we already mentioned, the competition pool is pretty vast. So, you'll have to find a bullet-proof plan and strategy to make yourself stand out. You can achieve this by determining what makes you unique. Here are some questions you can ask yourself to find out if you're not sure what the answer is:

  • What is my area of expertise?
  • What is it about real estate that I am so enthusiastic about?
  • Who do I enjoy assisting?
  • What am I most known for?
  • Why did I decide to become an agent? What are my professional objectives?

Furthermore, you may hone down on what distinguishes you by asking your previous clients the following questions:

  • Why did you choose me and not some other agent?
  • What was your experience working with me?
  • Were our interactions and overall communication helpful?
  • How was your experience working with me?
  • Would you recommend me to your friends? Why?
  • What can I do better in the future for my clients?

Develop branding visuals

The next step in building your personal brand in the real estate industry is creating visuals. You'll use these visuals everywhere where you plan to market yourself, so you need to make sure they are professional, memorable, and functional. You'll have to work with a professional graphic designer to achieve this. They can help you make your brand who you are.

The first thing you'll have to discuss with your graphic designer is your brand's logo. The importance of logo design for your real estate business is immeasurable, so you'll have to make it recognizable. Your logo will be everywhere your name is mentioned, so it must be powerful and memorable.

Other important visuals to discuss are:

  • A color scheme and font
  • Creatives for your website
  • Creatives for your social media profiles
  • Print media and advertising material

You can't have a brand without visuals, so make sure you nail this step.

Branding visuals

You can't have a brand without memorable visuals like logo, color scheme, font, creatives, etc.

Share your values via blog posts

Building your brand in the real estate industry will entail doing everything you can to position yourself as a valuable resource to your audience. Launching a blog on your website and spending part of your marketing budget on content marketing is one of the simplest methods to start sharing value with your existing and ideal clients. Publish fresh material on your blog to separate yourself from the competition each week. Additionally, you'll build trust and develop loyalty with your audience and get more people familiar with your name.

Build social media presence

Aside from writing blogs, it would be best if you also started communicating with your present clients and target audience on social media. However, you must create profiles and pages that correspond with the personal brand you're striving to establish before you dig in. This entails making use of the professional creatives you prepared before. In general, your social media profiles should be used to:

  • Engage with potential clients
  • Include experiences and testimonials from previous satisfied customers
  • Post information about open houses and new properties on the market
  • Engage with other local agencies and partners
  • Advertise your company
  • Promote your blogs
Social media presence

It's 2022; you can't have a successful brand and business without social media.

Take risks and bet on yourself

To create a solid and long-lasting personal brand, you must be persistent, pursue various strategies, and be prepared to fail. Once you have established your personal brand, go all in and embrace the persona you've developed for yourself. Try out multiple tactics, gather as much input as possible from your target audience, make minor modifications to your approach, and let your brand grow over time.

To wrap it up

Being a real estate agent is challenging these days. Besides being good at your job, you have to compete with numerous competitors and develop a unique and memorable brand that will stand out. You have to make yourself seen and recognizable for your audience and your competitors. To do this, you need to create a brand. To help you out, we gave you an ultimate guide to building your personal brand in the real estate industry. All you have to do now is follow these steps, and you'll be on the path to successful real estate business. Good luck!

Selling New Construction Homes: What Young Agents Need to Know

Compared to your typical resale, the selling process of new construction works somewhat differently. Yet, the clear advantage of selling a newly constructed home is that it allows you to get your clients closer to finding their dream home. With newly constructed properties, the client can choose the structural elements, tiling, flooring, and the like. However, most realtors are not accustomed to selling new construction homes. Therefore, we'll talk about what young agents need to know about the process.

You will need to communicate directly with the contractors

Firstly, take into account that selling a new construction requires you to negotiate with the contractor directly. You may have to do some inspecting to ascertain the structural benefits of the home and, consequently, the adequate pricing. So, knowing your way around state-of-the-art weatherization and other building methods guaranteeing energy efficiency will come in handy. Of course, this is just a fraction of what you need to know as a real estate agent.

You should have a clear idea as to why the buyers need you

If the client is adamant about purchasing a new construction home, you must explain that the process is not straightforward. Many people believe that buying new construction homes involves merely entering the builder’s office, choosing a lot, settling on the design, and signing the contract.

Yet, most homebuyers are unaware that the friendly, helpful salesperson that presents you with the options you have when it comes to pricing and square footage is there to benefit the builder’s interests. In that sense, the homebuyer can place their trust in you based on your advice and guidance.

Make sure to explain the exact range of services you offer to the homebuyer. Apart from assisting in the purchasing process of the new construction home, you can also help them out in other ways. For instance, buyers will appreciate your recommendations to other service providers that can help them settle the move, the legalities, post-construction cleaning, decorating the new home, etc. You can help the homebuyer every step of the way! Once it is finished, your help and resources will make it pleasant to spend time in their newly constructed home.

An architect designing a new construction home

Explain the purchasing process to the homebuyers

This is why buyers need a real estate agent’s experience, expertise, and skills. Essentially, as an agent, it is your responsibility to explain the intricacies of buying new construction homes to the buyer. There are many details that can be easily overlooked, such as those concerning the sale, taxes, fees, deadline extensions, delays, building permits, etc. The average home buyer is unlikely to be too familiar with these factors. Hence, you should do your best to untangle what they are getting themselves into.

Selling new construction homes involves guidance and visualization

Proper guidance is essential when selling new structures, particularly structures such as modular homes. Namely, the house may seem inadequate or subpar during the building phase. That is why you need to explain to the homebuyer that what they may see in the pictures does not provide a good insight into what the home will look like eventually.

Furthermore, your job is to assess the needs of the homebuyers and match them to the properties in construction that will satisfy these needs best. In other words, the homebuyers themselves may not be able to make the right call as they are unaccustomed to looking at properties in their ‘bare form’. As it can be challenging for the buyer to visualize what the home will look like in the end, make sure you communicate the potential of the constructed home in detail, possibly with the help of 3D modeling.

A home construction site

You should ensure the construction goes smoothly

Aside from sharing your know-how with the client, you are also there to provide a sense of control over the building process. This means that you need to ensure that the agreed-upon details are executed in due time. For instance, there may be a few custom elements or upgrades that your client requested from the contractor. You should check upon them in your walk-throughs, both during the building process and at closing.

You are also there to compare the progress with the documentation, locate possible mistakes or oversights, and instigate the builder to mend them.

Make the selling arrangements for the buyer and the builder

The builders might be adamant about keeping the price stable. However, you are there to budge both the buyer’s budget and the seller’s pricing. If it happens that the builder does not want to negotiate the price, you can make a deal for them to cover the closing costs to attract serious buyers. The same applies to the time of the sale - you will have to make the call as to when the sale is most likely to be successful.

A builder with tools on his belt

It is the building company that pays the commission

An added advantage you supply to the homebuyer lies in the fact that the builder pays a part of your commission. This means the real estate agent’s role is to establish a working relationship between the buyer and the builder. In addition, you are there to negotiate the deal and communicate requests coming from both sides. It is vital to keep everything transparent as your reputation in selling new construction homes depends on it.

Ways to Find Your Real Estate Business Niche

If you're getting into real estate for the first time, the worst thing you can do is to jump in it without a plan. Of course, you can say that you'll be the biggest rockstar in the business one day, but that isn't the plan we're talking about. Instead, you need to make a plan to get there, and the first step is to learn about ways to find your real estate niche.

The truth is that knowing a little bit about everything will get you nowhere. You want to be the agent that knows a lot about one thing. That's where you get yourself an edge over your competitors.

As we can see from the essential customer service tips for real estate agents, you must understand your clients to do well. This is the tricky part, but only if you didn't pick the right niche. If you guide yourself by your personality, passion, and skill set, you'll choose one where you can excel.

Let's see how you can do that.

Why Do You Need a Niche?

Often, aspiring agents don't think that a niche is necessary. At the end of the day, if you're licensed, you're qualified to sell any type of real estate. So, why would you limit yourself? Well, here are a few excellent reasons.

You'll Become an Expert

When you specialize in one thing, you become an expert in it. You'll know pretty much everything there is about any area you choose, and that will set you apart from any generalists. Not only will you be able to market yourself as an expert, but the results will show it as well.

Remember, clients won't choose you because you have a license. They'll choose you if they believe that you can help them buy or sell a property. And being a verified expert indeed inspires their trust.

You'll Build a Name for Yourself

If you start marketing yourself as an expert for one field, it won't take long until people recognize this.

For example: If they want to sell their office space, they'll know that you're the person to go with. And if you manage to get them a reasonable price, they'll refer you to their friends in similar situations. Suddenly, you'll get more calls seemingly out of thin air.

Also, when you're networking with other people from the industry, be sure to tell them about your specialty. If they ever need such services, the chances are that you'll be the person they'll turn to.

A real estate agent showing a house.

If you decide to follow the ways to find your real estate niche, you'll build a name for yourself pretty quickly.

If you decide to follow the ways to find your real estate niche, you'll build a name for yourself pretty quickly.

Alt-tag: A real estate agent showing a house.

People Will Find You Online

The average buyer, or seller for that matter, starts their search on the web. If you create your online presence so that it revolves around the keywords important for your niche — you'll have much higher chances of being found through a simple Google search.

Although they aren't a real estate company, storage experts from zippyshelllouisiana.com did great with this kind of approach. They found a gap in the market of portable storage, and they made their move. Now, people easily find them thanks to it, and they get additional services from them for convenience.

You can do the same thing with your real estate site. But there are a couple more aces you'll have to have up your sleeve.

Stand Out From the Crowd

You can't afford to be the same as others. If you choose to buy and sell everything that finds its way to your table, your chances of becoming a rockstar are slim.

As we established, you want to find something you're passionate about and learn more about it. You want to understand all the pain points of the people buying such properties and how to help them.

Now, let's talk about the ways to find your real estate niche.

How to Find the Right Niche?

Even if you know that you need a niche, it can be hard to pick just one thing you're going to do from now on. But there are tricks and shortcuts you can use to make the most of it. Here's what you should think about.

Do You Want to Represent Buyers or Sellers?

For many people, this is the most difficult thing to choose.

Of course, if you love working with first-time home buyers and you love that sense of accomplishment when you find them the perfect place, you should go for working with buyers. On the other hand, you may also like to negotiate and get the top dollar for your client's homes. So, should you go for working with sellers instead?

And that's the tricky bit. You need to figure out what you like more. Sure, you can go with both and switch your modes on the go, but that will become tiring very quickly. It's a much better idea to focus on one aspect of the market and learn how to do it well.

A woman near a sold sign thinking about ways to find your real estate niche.

Determine if you want to sell or buy houses from now on.

Research the Market in Your Area

Knowing your market inside-out is the key to success. Therefore, choose your target neighborhood, and start reading about it. Learn who buys the homes in it and why they buy them. Also, try to find out why people are selling their homes here.

Here are a few great resources to start your research:

Follow Your Heart

Okay, we know it sounds cheesy, but it's true. There's an old saying that goes: If you love what you do — you won't work a day in your life. And if you enjoy getting out of bed every morning to get to your office, it won't be hard for you to become successful.

So, find a niche that keeps igniting that spark in your eye. Maybe it's corporate space, perhaps it's green living, and it can even be tiny homes. If you feel a connection with something, try doing it exclusively. You'll be surprised by how well it will go.

Get Certified

Once you know what you want to do, it's time to make it official. When you take a course for a specific niche and get your license, your reputation will grow. It's a step that will open lots of new doors for you, so be sure not to skip it.

A person holding a certificate.

Getting certified for the niche you want to work with is the way to seal the deal.


If you want to build a successful career as a real estate agent, you have to find your specialty, and these ways to find your real estate niche will help you get there. It will be a long journey, and you'll have to learn a lot. However, it will pay off. That, we can promise.

Features of a Successful Real Estate Website

If you're a real estate agent who wants to reach new clients, you must have a website. The internet has become such an integral part of our lives that more than half of people who buy a house first look for properties online. Moreover, 99% of millennials, which are a target audience for many, say that they looked for homes on the web. So, the need is there, and people will visit your site when you make it. However, if you want to sell, you need to meet the customer's expectations. And to help you do that, we'll take a look at the features of a successful real estate website.

One thing you need to understand is that first impressions are everything here. If people can get around your site and find what they came to see, they can quickly turn into leads. They'll feel like they've come to the right place, and that's what you want, especially if we're talking about first-time home buyers. You'll get a chance to nurture them throughout their journey and find them the house they want.

That's what it's all about right there. But let's see what your website needs to have if you want to get to that point.

Easy navigation

The first thing you want to pay attention to is navigation. Your site must be user-friendly and easy to navigate through. The best way to achieve that is by using simple menus and clearly marking every option and section on your pages.

For example, don't try to come up with a clever name for your bio page - you don't need it. Adding a simple ''About'' option in a menu will do you just fine, believe us. Also, if you have sections of the site that are for specific content only, label them. Explain to your visitors what they're looking at, and they'll appreciate it more.

All in all, you want to make a site that they'll intuitively know how to use. But user experience will be even better if you follow through with the design.

Two women in front of a laptop talking about features of a successful real estate website.

Easy navigation is one of the features of a successful real estate website you can't go without.

Clean design

Design is another thing that is almost as important as easy navigation. When you make all the content on your site look tidy and organized, visitors can scan it and read it with ease. Here are some guidelines on what you want to have in terms of web design.

  • A header with a logo and menu
  • Properly arranged content by topic or type
  • Clean lines
  • Organized text that doesn't clutter the page
  • A footer with contact information and social media buttons

Of course, building a website is not something you should do on your own, and neither is maintaining it afterward. So, it's a good idea to let experts deal with this. Explore a bit, tell them what you want from a site, and they'll tell you how you can get that.

Property listings

We're talking about the features of a successful real estate website, so how can we skip property listings? Naturally, you'd want to have a whole section dedicated to these, and you should put quite a bit of focus on it.

Arrange your listings by a zip code or neighborhood, and allow users to filter them. It'll make it easy for your future clients to find what they're looking for, but the crucial thing here is to update listings regularly. Thanks to this, people will know that you're active and ready to do business.

A model of a house on a table.

Not only do you need to have property listings on your site, but you also have to update them regularly.

Educational blog

It's not a secret that your audience will trust you more if you can teach them something. And this works to your benefit, as well. The more people trust you, the more of them will contact you, and you'll be able to get more deals. So, don't be afraid to use your site to demonstrate your knowledge and expertise.

Write about anything you think your readers will find interesting and valuable. Topics about home buying, owning, or remodeling will all do great. Content marketing is one of the best new real estate marketing strategies to expand your business, so be sure to hop on that train as soon as possible.

Of course, if you don't have time to write blog posts by yourself, or if you're not skilled at writing, you can outsource this part of the job. There's plenty of companies that will do this for you, and you won't have to worry about the quality of the articles.

High-quality photos

The images visitors see on your website will play a significant role in how they see you and your business. Hence, all the photos on your site must be as high-quality as possible. And here, we mean on both your property listings and the pictures that are a part of your website design.

It's worth mentioning that this is where you can get creative. Photos are there to draw people in, and you can experiment and find what works the best for you. Drone shots are a big deal these days, and more and more real estate agents love to use them. Try fitting them to your site and find out why they're so popular.

If you pay attention to your photos, people will see that you pay attention to detail. You'll come out as highly professional, and that will reflect on your sales in a good way.

A drone shot of a street.

Drone photos are both interesting to see and use for real estate.

Mobile responsiveness

Smartphones are one of the tools that made working with real estate in the age of COVID-19 possible. We all used them for virtual tours, and we still use them for that. However, that's not all phones are used these days. As a matter of fact, more than half of all searches on Google in 2020 were done from a mobile device, and that means something.

It means that mobile-friendliness is one of the must-have features of a successful real estate website. Go with it, and you can be sure that your site will be accessible to a larger audience.

Real Estate Marketing Strategies to Expand Your Business

Marketing in real estate is one of the most relevant aspects of any successful agency. Whether your business is already successful or you are just starting up, you will need constant visibility. Add to that the current overwhelming increase in online house viewings and shopping in general. The real estate marketing strategies to expand your business are more relevant than ever before. Take a look at some options available to you that can help you accomplish your goals without breaking a sweat.

Ways of marketing your business

There is an abundance of techniques to market your business. Modern technology offers infinite opportunities and options. You need to research what works best for you and what approach to take when it comes to real estate. Some of your options may be:

  • Website adds
  • Social media
  • Email marketing
  • Postal marketing

Your approach will depend on your location, who you target, and how much you are prepared to invest.

Market research

This is one of the crucial steps in your strategies to expand your business. If you have not done it already, consider getting some real estate training to become familiar with all the essential steps. If you are already a pro, you know the impact this first stage has on your business. You want to familiarize yourself with who precisely you are targeting in your pursuit. What are the needs in your particular location? Who are the clients that you are focusing on? Also, decide whether you are targeting a wider audience or concentrating on a specific—niche market. Do you want to follow the lead of others in the field, or do you perhaps have something up your sleeve for that particular group of buyers? This will vastly change your approach, and it will help you get the absolute best results.

Work on your online presence to expand your business

We are all well aware of the importance of online presence for any type of business. If you are not online, it is like you do not exist. This is one of the real estate marketing strategies to expand your business that you should give utmost importance to. It is relatively inexpensive and not too complicated to stay on top of. If you are not particularly tech-savvy, have no fear; there are plenty of experienced professionals to help you out.

A laptop, a tablet, and a smartphone lined up on a desk

Enhance your online presence as one of the marketing strategies to expand your business

You want to make sure that it is done correctly and that it attracts as many clients as possible. Here are a few areas to focus on:

  1. Build a website. If it has been unclear by now, this is an absolute must for being and staying present on the market.
  2. Use social media. There is an array of platforms to choose from, and these can easily be automatically connected so that you are present everywhere with just one click.
  3. Advertise on search engines for additional pay.
  4. Hire a social media expert. It has become common for businesses to have someone take care of the social media aspect. If the online presence is too much for you to handle, these experts will save you.

Get your hands on some high-quality photographs

It may seem obvious, but sometimes it isn't easy to budget this in, so hiring someone to take photos of your business is left for an imaginary time in the distant future. However, it would be best if you did not wait but did it as soon as possible. Do not underestimate the power of photographs on your website and social media. They could deter as many potential buyers as they can attract. In addition to that, the current climate demands virtual house tours, and the presence of videos and detailed, high-quality pictures is crucial. In the age of COVID-19, many potential buyers will try their best to avoid in-person viewings until they are visually attracted to an outstanding property. This is where your extensive gallery will have a significant impact.

A living room with a grey sofa, wooden coffee table, and blue wall art

Make sure you invest in good quality photographs and videos

Why not consider CRM as one of the real estate marketing strategies to expand your business?

Many companies are turning to customer relationship management (CRM) to help with that customer interaction in the best way possible. If you are struggling to find the right digital marketing strategy, a CRM solution is worth considering. This way, your business can be more in touch with what is in current demand. This approach can help you analyze the past or existing trends and understand how to plan for the future. Your real estate business will thrive in more ways than one. Your customer service will be more efficient, your team will operate better, and you will have the consistency that will draw in more clients than you have ever imagined.

The word-of-mouth

Even though we live in a technologically advanced world, the importance of referrals between clients is still substantial. We all ask our friends for advice when we know they have gone through a similar experience. This is the opinion we value and trust the most. It is no different when it comes to real estate. There are many ways of increasing client referrals to boost your sales. Try to make a great impression on your clients and colleagues. Your professionalism will encourage them to recommend your business whenever they can. But if you want to increase your chances nonetheless, you can offer some incentives to your clients. Suggest a referral bonus or any perk that you see fit to a person that refers you to a new client.

A woman speaking into a megaphone

Encourage word-of-mouth to advertise your business

Final words

Regardless of how successful your business is, there is always room for growth. Recent years have deemed real estate marketing strategies to expand your business essential. The important thing is to take advantage of these and as many other strategies as possible to increase and grow what you have. If you feel uncomfortable with some of the options, you can always hire an expert to assist you. Plan your marketing budget well and dive in. There are many ways to market your real estate business without breaking a bank. If you are looking to go big, it may seem costly initially, but it will more than pay off when those clients start pouring in.

Career Mistakes Real Estate Professionals Need to Avoid

Making mistakes in business is very common. In fact, it is not possible to make any progress without making some mistakes and learning from them. However, errors can also lead to serious career issues, especially if you work in real estate. With that in mind, here are some major career mistakes that you should avoid at all costs as a real estate professional.

Losing your license

One of the biggest career mistakes real estate agents should avoid making is losing the license to work. This happens if you fail to comply with the compliance rules imposed by the State Regulatory Board. Another way to lose your license is if you commit a felony or do not fulfill licensing requirements. The common mistakes to avoid are:

  • mishandling the money of your clients
  • not giving a full disclosure
  • mortgage fraud
  • not cooperating with investigators
  • providing advice for professions that you are not skilled in
  • breaking the confidentiality agreement with the client
  • Fair Housing Act violation

Besides making sure not to lose your real estate license, keeping your driver's license is also crucial. That will make it impossible to meet with clients on time.

Not treating your customers with care

Every client wants to feel special. If you fail to provide exceptional customer service, you will not do well in the real estate business. That means always be punctual and transparent. Never leave your clients to wait for long, or show them you have a more important client than them. You have to constantly be at the top of your game and keep the communication channels open whenever they need you.

Choosing the wrong real estate agency

Real estate agents can either work alone or join a real estate agency. Both approaches are fine. However, picking the wrong real estate agency can quickly shut down your career. First of all, any agency that does shady business can lead to criminal activities. That's why it is vital to know who you are dealing with. Next, it is also essential to know what kind of agency is the best choice for you.

If you are starting your career, it would be best to go with a smaller company to learn the business with less pressure. As you move forward and your appetite grows, you can seek out a better opportunity if you want. Listen to yourself; whatever feels more comfortable is the best choice. Some people are not built for large companies, and they excel in a more relaxed environment.

Not developing a network of clients and business partners

Having connections is the most critical element of any business. Knowing the right people can push your career in the right direction. If you only work on the current deals and fail to develop a network of business contacts, you will quickly realize that the business is not doing well.

Having connections will help in other areas as well. You will know the market better, and you can also provide multiple services to your clients. Let's say you have a client who wants to buy a house and move to a smaller town. It is very common nowadays that people avoid overpopulated areas when choosing their new homes. Having contacts with moving companies that can provide high level of service will only work to your advantage. You can connect your client with the right company after they make the purchase and leave a good impression.

Not only will the client be amazed and recommend you, but the moving company will also be grateful because you brought them a client. Next time they hear someone is inquiring about purchasing a home, they will return the favor and call you.

Failing to understand the market

We have already seen how networking plays a crucial role in the real estate business. However, there is no amount of contacts that will help you if you don't know your market. Failing to understand the market conditions and fluctuations will result in giving bad advice to your clients. If they make a bad financial decision or fail to purchase a good property, they will blame you.

The best way to address this issue is to focus on your local neighborhood. Do the research, track how the market changes, and focus on knowing all the little details. Once you are confident in the level of knowledge, you can expand the market and start researching other areas as well.

A success chart showing progress over time with a red arrow facing up.

The only way to succeed in the real estate business is to understand your market and your niche.

It is better to know one area and be the best agent there than to have mediocre knowledge of more locations. That takes us to the next career mistake you should try to avoid.

Not focusing on your niche

Being a jack of all trades is admirable. However, as mentioned above, if you are not a master in at least one of your proficiencies, you will not retain your clients for long. Know what your niche is, and focus on it. If you are good at commercial real estate, there is no reason to work on residential deals. If you know the housing market, do not waste your time selling apartments.

Do not get this wrong; it is OK to offer a variety of services. However, be sure that you perfect at least one niche before you start offering other services.

Not thinking about the long-term career opportunities

Everyone would like to make it overnight. However, that is only a dream for at least 90% of people, if not more. Short-term successes are good for motivation and to keep things moving. However, not focusing on your career long-term could be the start of your downfall. Remember to always start small, learn the ropes, and pace yourself. Do not try to climb the ladder overnight because it can seriously backfire.

Career mistakes real estate agents should avoid making explained

Hopefully, you now understand what career mistakes real estate agents should avoid making. Be careful when it comes to your career; even the slightest mistake can turn into a big problem in the future. Be smart about it, take your time, and always leave a good impression, no matter what. Best of luck in your career!

A Real Estate Agent’s Role In Home Renovations Explained

There are things that every real estate agent should know when assisting in home improvement projects, such as their rights and limitations.

Real estate agents can assist clients in home improvement projects. They represent either sellers or buyers. Sellers can hire an agent to help them fix up the property and stage it. On the other hand, buyers may want help to get the property into move-in condition. When homeowners realize how complicated renovations are with hundreds of decisions that need to be made, they search for an experienced advisor – a real estate agent known for excellent customer service. Often, a client may have an extensive list of wants for the project, such as fixing the door, replacing roof tiles, fixing cabinets, replacing screens, fixing toilets, and much, much more. There are some things that every real estate agent should know when assisting in home improvement projects, such as their rights and limitations, so let's see what they are.

What form of assistance can a real estate agent provide when it comes to home improvement?

Preferably, a real estate agent should have experience in architecture, design, and construction so they can provide referrals for the renovation team, such as:

  • General contractor
  • Painter
  • Electrician
  • Plumber
  • Engineer
  • Carpenter
  • Sound and lighting specialists
  • Permit facilitator
  • Landscape architect, etc.

They can also provide a list of furniture showrooms, recommend appliances, color schemes, furniture placement, and room design.

Some people don't want to get into decorating details, so they will ask the person they hired for assistance. That's because they trust them to make those decisions, and it leaves them with less work to do and fewer decisions to make.

Clients need to trust real estate agents in the renovation process because agents can make important decisions for them.

Clients need to trust real estate agents in the renovation process because agents can make important decisions for them.

Usual duties of an agent during the renovation project

One of the things that every real estate agent should know when assisting in a home improvement project is that they can be present from concept through completion. Clients save time by not looking for individuals for each job, and everyone benefits.

An agent can make a referral for few general contractors from their real estate network, and each can provide a bid. Then the client can choose the one they find the best.

Sometimes clients may contact the renovation company that will give them a plan. However, maybe they won't understand the drawings, or they are just overwhelmed with the number of decisions. There comes the agent with a suggestion about redesigning the space in a way clients may never imagine themselves.

Real estate agents have a consultant role. They are the homeowner’s representative from the moment they step into the renovation process. They can offer opinions on design and construction and keep the renovation process on track.

An agent can come at each stage of work and approve it with the general contractor so that the work can move forward. If there is a problem, they can suggest what to do and discuss it with the contractor.

Agents can also advise clients to move out during renovation because living in a house under construction is a terrible idea. It can significantly slow down the work and prolong it.

A man standing in front of the house for sale

There are many things that every real estate agent should know when assisting in home improvement projects, including the local laws.

What background should a real estate agent have?

Some real estate agents have architecture degrees, and they had careers as architects, but then they decided to add a real estate license. They can help buyers find a home and renovate it and help sellers get one ready for sale.

Real estate agents are professional experts who can add a lot of value to the home with their ideas. So, they are often hired as renovation consultants, especially if they have a design background and vision. They can provide excellent aesthetic advice and recommend everyone a client may need to fix up their home.

What are the limitations?

It depends on the state, but usually, every individual or firm that performs construction work must be licensed during the performance of the work. This applies to contractors, material or equipment suppliers, consultants, architects, and engineers. Real estate agents must be familiar with all of this if they don't want to lose their commission or get into any kind of trouble.

In most cases, the agent won't get a payment for acting as a contractor, but just the fee for operating within their real estate license capacity. They must be cautious when taking on responsibilities that require a contractors' license. The best thing to do is to consult an attorney before taking any project.

The critical points that real estate agents should know and respect are:

  • Let the client (homeowner) contact the contractor directly
  • Never directly pay the contractor
  • Do not oversee the projects

Understandably, real estate agents want to do the most they can for their clients. However, the guidelines mentioned above are important things that real estate agents should keep in mind when assisting in home improvement projects. Agents must understand there are limits to what they can do under the law and respect those limits.

Home renovations during COVID-19

One more thing that a real estate agent should know when assisting in home improvement projects is that remodeling during COVID-19 is possible because there are strict safety measures to follow. Proper hygiene and sanitation at the site must be maintained. There must be a source of running water at the construction site. Furthermore, people must wear masks for the entire duration of their work and sanitize their hands regularly. Eye protection and gloves are preferable, but social distancing is an absolute must.

There are also other safety tips to keep in mind, considering that many things can be done remotely in the real estate industry. When the real estate agent needs to talk to the client regarding the details of a remodeling project, they should meet on Zoom or Skype and have a video call. Texts and e-mails are also great for presenting some design ideas and other data.

Two women on a video call

During the COVID-19 pandemic, agents should assist through video calls and e-mails.

Final thoughts

Some people underestimate how complicated a renovation job may be. When they are unsure what to do, when to do it, how to do it, and how to start, hiring an honest and reliable agent is the best possible decision. The crucial thing that every real estate agent should know when assisting in home improvement projects is that creating a home is much more than just finding a place to store the stuff. It means including many details and having a great vision and plan. A professional with multiple skills who understands aesthetics is all that clients need.

Crucial Tips for Networking in Real Estate

Some people still remember using the old dial-up internet connection. Sometimes, it would take as long as a minute to load a particular page. Back then, imagining doing any kind of serious work was a completely absurd thought. Fortunately, things are entirely different now. Today, most people have access to high-speed internet connections. And the majority of businesses use it, one way or another. The internet is one of the backbones of whole industries, and functioning without it now seems impossible.

As a result, working from home and even attending professional development courses from home have also become an ordinary thing, especially lately. However, that brings specific changes in how businesses operate and from where. Meanwhile, employees, employers, and real estate agents are starting to wonder about the impact of remote working on the housing market.

How significant is the impact of remote working on the housing market?

Given the recent changes forced upon the business world by inconvenient medical events, everyone is trying to adapt. Chances are, after all the adaption is complete, the remote working trend will remain for a while. Maybe even for good. Due to this new trend, the housing market will have to adjust accordingly.

Let's take a look at current and possible changes we might expect:

Some people will leave expensive cities

Besides those who really enjoy the city crowd, most of the workforce will probably leave large cities. Places like New York and San Francisco are costly, and most people who live there do so only because of their jobs. But, if you give them the opportunity to keep the job and live in a more affordable location, you can guess the outcome. Having a well-paid job without worrying about monthly bills is definitely a just goal. With this in mind, some of the residents are already calculating their moving budgets. As a real estate agent, you'll have to adapt and offer some tips to your clients. Looking in the long run, this will probably lower the demand in those expensive places. With lower demand, prices will undoubtedly go down. Eventually, it will balance the discrepancies that have lasted for quite some time now.

A pass between two buildings in one of the business centers.

There is no need to stay in large business centers with remote working.

Remote working will affect the demand for specific housing options

With more people shifting toward remote working, a large percentage of those will work from home. With this in mind, many are already implementing a home office. Those who haven't, but plan to relocate, are now looking for different housing options. Because now they can afford a more spacious home, the home office has become one of the requirements. And not only that. Once you have the opportunity to customize your working space, the appetite rises. As they need to spend more time at home, they will need larger outdoors and even indoor gyms. People will ask for modern, tech-oriented features, like hi-tech appliances and energy-efficient solutions. Most older homes will have to go through the renovation stage to stay competitive on the market.

The contractor installing solar panels on the roof.

A lot of older houses will require contractors to implement energy-efficient solutions.

Even real estate is going remote.

Brokers will face difficult decisions if the remote work trend continues. There might be less and less demand for traditional apartments and similar housing options. They will eventually have to invest a lot to adapt all the property in their area. But, there is another option. They can change the way they work by following these remote trends. And this is precisely what some of them are already doing.

With a full embrace of technology, most aspects of the real estate job can be done remotely:

  • There are already virtual tours instead of open houses.
  • Modern communication apps allow easy interviews with tenants.
  • All security checks are accomplished online.
  • Digital certificates enable dealing with all the documentation.
  • You can even schedule maintenance and renovation tasks with contractors over the internet.

And these are just some of the benefits the entire remote philosophy is bringing to the table.

Making a business agreement with another person online.

Brokers can manage all their business tasks online.

Real estate agencies can expand to more distant locations

All the potential shifting happening in the housing market is fundamentally reshaping real estate. But not necessarily for worse. Fortunately, brokers will have the opportunity to benefit by expanding the business to more distant locations. With all the remote options we previously discussed, great possibilities are emerging. These newfound potentialities will make it viable to control and handle far markets. Basically, you won't have to focus on one area, you can expand to both suburbs and the more distant regions, and more far-away cities as well. With online payments being one of the primary ways of transferring money, it is only a matter of time when all the payment procedures will be completely automated.

Remote investments

This remote control and automation could lead to an increase in remote investment. Since real estate agencies will be expanding their influence to other areas, people will have an easier time investing in distant property. They will also help people manage their property online as well. With all the advancement in technology, and all the remote working trends going on, living near your investment will no longer be necessary. This principle pretty much already works fine in several other business areas.

Will the remote working trends and changes stay?

In all honesty, people are aware that investing in a constantly changing housing market can be tricky. Especially now when changes are still without firm foundations. Also, the percentage of remote workers themselves believe that these trends are only temporary. Many expect to be back in their offices once the crisis is over. On the other side, some claim that this was inevitable, a sort of long-expected business evolution. Also, some people just can't decide if they like offices or remote working more. And this can reflect on the housing markets in unpredictable ways.

But the key is to find a middle ground between all the sides. In general, some larger companies are already seriously considering solutions. Opening remote offices all around the globe could be the right move. It will allow companies to get cheaper offices and almost eliminate commuting for employees. Everyone could be working everywhere if the nature of the business allows.

A young man browsing the internet on his laptop in a café.

The old stereotype of a remote worker is far from the truth.

Today, we realize that a remote worker is not a typical stereotype packed into a young freelancer working from the internet café.  It's an average businessman earning his salary by dealing with all the business demands online. And those average businessmen have different concerns when it comes to their housing options. The impact of remote working on the housing market is significant and will probably have an even more considerable influence in the future. Maybe some of them will not permanently leave their offices for the sake of working from home. But, all signs are pointing at the fact that it's something inevitable we might expect in years to come.



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