Code of Ethics & Business Practices
Code of Ethics. Realtors should recognize that the interests of the nation and its citizens require the highest and best use of the land and the widest distribution of land ownership. They require the creation of adequate housing, the building of functioning cities, the development of productive industries and farms, and the preservation of a healthful environment.
Such interests impose obligations beyond those of ordinary commerce. They impose grave social responsibility and a patriotic duty to which Realtors should dedicate themselves, and for which they should be diligent in preparing themselves. Realtors, therefore, are zealous to maintain and improve the standards of their calling and share with their fellow Realtors a common responsibility for its integrity and honor.
This course outlines the standards of practice expected of licensed realtors and provides several case studies to illustrate those standards.
Listings. The first part of this course will outline types of listings; how to match type to a clients’ needs and expectations, and how to effectively price the commission and/or fee for the listing. This course will also look at marketing strategies that generate listings, how to measure their effectiveness relative to the overall market; and most importantly, how the conduct of our business in this technology-laden environment relates to listing generation and marketing.
CODE OF ETHICS AND STANDARDS OF PRACTICE
Introduction and Preamble
Article 1 Duties to Clients and Customers
2. Agency Relationships
6. Due Diligence
3. Compensation and Commissions
4. Conflict of Interest
Articles 10-14 Duties to the Public
2. Professional Standards
3. Standards of Competence
4. Consultative Services
Articles 15-17 Duties to Realtors
5. Mediation and Arbitration
Business Ethics, NAR Code of Ethics and Pathways to Professionalism
1. History of NAR
2. Business Ethics
5. Arbitration Guidelines
1. Article 1
2. Article 12
3. Article 17
4. Commercial Cases
THE LISTING IMPERATIVE
1. Importance of Listings
3. Best Practices
2. Commission, Flat Fee, Ala Carte
3. For Sale By Owner
1. Pricing Considerations
2. Due Diligence
3. Representing the Seller
2. Marketing the Listing
5. Ethical Considerations
Course instructors will be available by email or telephone between 9am and 5pm Eastern Standard Time. They will assist you with questions regarding course content.
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