LISTINGS AND TECHNOLOGICAL ETHICS
Listings. The first part of this course will outline types of listings; how to match type to a clients’ needs and expectations, and how to effectively price the commission and/or fee for the listing. This course will also look at marketing strategies that generate listings, how to measure their effectiveness relative to the overall market; and most importantly, how the conduct of our business in this technology laden environment relates to listing generation and marketing.
Technology and Ethics. The second chapter will discuss the conduct of brokers, agents, and all practitioners of real estate. We will look at changes in conduct caused by technology, and how the ethical considerations for such conduct has been affected, or perhaps not affected. We will look at the ethical issues that persist in our practice over time, the new ones that are evolving, and the new emerging issues that will populate our future.
After completing this course in its entirety, participants will be able to:
- To provide the real estate licensees the tools and resources to enhance their listing literacy and better apply and adapt the contractual types to client need and expectations.
- To review and strengthen the ethical framework that a licensee should utilize when soliciting and taking listings.
- To develop and even expand a licensee’s knowledge of the ethical considerations that arise with the growing use of technology in the real estate industry.
THE LISTING IMPERATIVE
Importance of Listings
Commission, Flat Fee, Ala Carte
For Sale By Owner
Representing the Seller
Marketing the Listing
TECHNOLOGY AND ETHICS
Qualification and Authenticating
Opinions and Facts
The Golden Rule
Round Table Discussion
Course instructors will be available by email or telephone between 9am and 5pm Eastern Standard Time. They will assist you with questions regarding course content.
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