Real Estate Sales and Marketing | Texas Approval #551

$90.00

30 Hour | HD Video& Text | Instructor:  Kaplan University
Learn marketing strategies and selling skills crucial for a successful career in real estate with this course.  By mixing entry-level concepts with advanced marketing theories, this course offers immersion into closing techniques, sales plans, digital marketing, and much more.

SKU: 4109 Category:

Description

TX Real Estate Sales and Marketing 
 


 

COURSE SYLLABUS

Course Description

This course provides comprehensive coverage of the marketing strategies and selling skills crucial for a successful career in real estate. Mixing entry-level concepts with advanced marketing theories, this course offers immersion into closing techniques, sales plans, digital marketing, and much more. 

1. Real Estate Marketing

  • What is Real Estate Marketing?
  • Agent Services
  • The Four Elements of the Marketing Mix

2. The Marketing Concept

  • Psychology of Marketing
  • Marketing Objectives
  • Branding
  • Problems that Occur When Implementing the Marketing Concept
  • Roles Consumers Take
  • Marketing to Consumer Types
  • Building Consumer Relations
  • Know the Competition
  • Market Plan and Value Concept

3. Prospecting and Target Marketing

  • Categories that Segment the Market
  • How to Select Your Target Market
  • Analysis & Strategy for Your Target Market

4. Technology and Online Marketing

  • Tech Tools for Real Estate Agents
  • Database Management
  • Managing Client Files
  • Website & Blog Basics
  • Essential Elements of a Professional Real Estate Website
  • Accuracy of Listings in the MLS
  • Third Party & Subscription Websites and Automatic Feeds

5. Social Media Marketing

  • The Many Faces of Social Media
  • Social Networking
  • Taking Listings Beyond the MLS
  • Targeting by Age Group
  • Marketing by Video

6. Marketing Research and Data Analysis

  • Why Perform Market Research?
  • Performing Market Research
  • Analyzing Data
  • Drawing Conclusions
  • What Motivates Buyers & Sellers

7. Product and Pricing Strategies

  • Product Strategy
  • Pricing Strategy
  • Price & Inflation
  • What Determines the Property Price?
  • Enhancing a Property's Marketability
  • Factors Influencing Property Pricing
  • Competition & Property Pricing
  • Pricing, Product & Target Markets
  • CMA Case Study

8. Pricing Your Services

  • Brokerage Marketing Policy & Procedures
  • Fees for Services
  • Using Marketing ROI Analytics

9. Successful Marketing Strategies

  • Evaluate the Company's Opportunities & Challenges
  • Determine Exceptional Client Service
  • Daily Activities for Successful Marketing
  • Money Management
  • Business Plan
  • Workshop: Marketing Plan & Value Proposition

10. Understanding Clients

  • Generational Differences
  • Learning Styles
  • The Need to Understand Personality Types
  • Personality Types
  • Case Study

11. Marketing with Consumer Education

  • Understanding Personal Selling Styles
  • Customizing Client Presentations
  • Understanding Objections
  • Breaking Down an Objection
  • Overcoming Objections
  • Case Study

12. Interplay Between Marketing & Finance

  • Types of Financing
  • How to Use the Qualifying Interview with Buyers and Sellers
  • Negotiating the Contract
  • Closing Techniques

13. State and Federal Laws

  • TREC Advertising
  • Canned Spam; Do Not Call; Safe Harbor
  • Consumer Disclosures
  • DTPA
  • Fair Housing
  • ADA
  • Anti-Trust Act

14. Ethics & Real Estate Professionalism

  • Real Estate Professionalism
  • Canons of Professional Ethics and Conduct
  • Voluntary Trade Association Ethics
  • Case Study

 


 

Course instructors will be available by email or telephone between 8am and 6pm Eastern Standard Time. They will assist you with questions regarding course content.

If you have any questions, please call us at 1-800-727-7104 or send an email to info@onlinecti.com. Email responses will usually be returned promptly, but guaranteed within one business day.

Student policies and procedures are always available by going to our website and scrolling to the bottom of the page (See Attendance and Privacy Policy).

335,692 Courses Taken
I was really impressed, it was very easy, I loved it. The course was self-explanatory and let me take it on my own time. I am a busy mother and I liked that I could work at my own pace.  I appreciate you guys, it was awesome.
S. Parker from Oregon
 
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