A Thriving Brokerage at Your Finger Tips

Brokers are driven. Of the fastest-growing real estate firms, 82 percent have a clear and focused vision for the company. Like any business in the real estate industry, brokerages must grow ahead of the communities they serve in order to flourish and profit. Growth is change and with change there is always risk. If you have your own brokerage, you’ve accepted the risk already. If risk makes you nervous, think about the larger risk of stagnation. There are plenty of business models out there so choosing one can be difficult. A good foundation for exponential growth in the real estate market is only a few steps away.

  1. Clients Come First: We need to behave like advisers, not salespeople. It’s our job to represent our clients, not coerce them into spending money. They’ve come to you because they’ve likely decided it’s time to make a move. Help them reach a decision. Of course, you should ask your clients lots of questions, but first try being quiet, listening and letting them talk about what they want and are willing to pay. Don’t rush them, but always call or email back quickly with useful information.
  2. Incentivize Your People and Delegate Responsibility: You and your fellow brokers are putting in long hours—52.7 hours per week on average, according to JP Morgan Chase Institute. One-third of your time is spent out of the office, meeting with clients, working from home, commuting, and traveling to other market areas. There is room to be more efficient. Leaders need lieutenants. If you grow, you’ll need someone to help you oversee your expanded business. Pick an agent in your office with the respect of his or her colleagues. Make them a senior associate, grant them responsibility and compensate them accordingly. A great incentive plan would be to hang a wall-sized map in your office. In blue, highlight municipalities where you commonly sell homes. In green, highlight where you want to expand. In red, circle neighborhoods where your agents rarely venture. If someone sold a house in a red zone, buy lunch for the office. Nothing fancy, but your agents will work hard to be the one everyone thanks for lunch.
  3. Research & Plan Your Marketing: Periodically analyze your brokerage’s strengths, weaknesses, opportunities and threats. Can you leverage your strengths to take advantage of opportunities? Are your weaknesses leaving you vulnerable to threats? Research and determine the most successful ways to improve sales and brand reputation. Measure against benchmarks when recruiting agents, spending on advertising, or testing new ad platforms, focusing on new geographic areas, investing in new technologies or other tactics. According to NAR’s 2017 Profile of Home Buyers and Sellers, 95 percent of all recent buyers used the internet at some point during the home search process. With this, you know your potential clients are looking at property online from their phones, so make sure your website meets those needs as you continue to grow your firm. Learn from your mistakes. If your marketing plan isn’t bearing fruit or your new ad campaign doesn’t improve your brand recognition, move on. Identify why it didn’t work and factor the answer into the next solution. Don’t be complacent. Be a problem solver, every day. Plan your day and work your plan.

 


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Step-by-Step Guide to Getting a Broker License

Michigan is one of the only real estate markets expected to grow in 2019. If you're ready to upgrade your salesperson license, here is everything you need to know.

How do I get a Michigan real estate broker license?

  1. Complete 90 hours of approved real estate coursework within 36 months of application, unless licensed continuously.
    All potential brokers in Michigan must complete an approved 90 Hour course. Real Estate Training Institute offers this course online in HD video so you can fit it into your busy schedule. The onscreen instructor, Gwyn Besner is available to answer any questions you have while taking the course.
    Note: if you have been a practicing attorney for 5 or more years you only need to take 30hrs to become a licensed broker.
  2. Submit your real estate license application. Go to www.michigan.gov/icola to apply for a license. Upon accessing iCOLA, you will be asked to create an account, pay your license fee, and submit your license application electronically.
    Note: You must have at least 3 years’ full-time experience as a real estate salesperson, or equivalent experience before applying as a broker (Rule 205).
  3. Register with PSI and pay the $76 exam fee.
    To schedule your exam date, call PSI at 1-800-733-9267. Use the 24/7 Automated Registration System or speak with a representative between 7:30 A.M. to 8:00 P.M. ET. You will be informed immediately after the exam whether you passed or not. PSI will import your exam data into your iCOLA record within 48 hours of successful completion of the exam.

Where is the Michigan real estate broker exam offered?

  • Gaylord
  • Grand Rapids
  • Holt
  • Marquette
  • Southfield

What are the initial real estate licensing fees in Michigan?

Michigan operates on three-year cycles so initial licensing fees decrease each year. 2018 is the last year of a licensing cycle to fees are as follows:
Brokers & Associate Brokers: $71
Branch Office: $30

Who do I contact at the state level about getting a Michigan real estate license?

Contact Information

Licensing and Regulatory Affairs
Board of Real Estate Brokers & Salespersons
Website:  http://www.michigan.gov/realestate
Phone:  517-241-9288

Licensing References

Michigan Real Estate – Frequently Asked Questions
Michigan Real Estate Brokers and Salespersons — Occupational Code


Licensing Resources

Should You Get A Real Estate License?

Step-by-Step Guide to Becoming a Real Estate Salesperson

Why You Should Upgrade to A Broker License

 


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