Virtual Real Estate

Social Media has become one of the top ways Real Estate salespeople and brokers advertise themselves. You can expand your network, engage business partners and attract new customers all with a few keystrokes on a computer or smart device. Social Media can be the least expensive and most effective of advertising out there today. Forecasts by eMarketer show digital advertising surpassing both print and tv for the first time in history. Now is the perfect time to dive into social media marketing and get ahead of the future of digital Real Estate.

Real Estate as we know it is facing many changes. Virtual companies are on the rise and the only way to capitalize on what’s coming is to jump out in front and embrace the change. You cannot be overrun by these virtual companies if you build a virtual presence yourself. Perhaps your business will never be as big as Zillow or Redfin, but it doesn’t need to be. Your biggest asset as a Real Estate agent is your network. Currently, the biggest Real Estate buying group are Millennials and these Millennials account for 70% of Instagram users. Your buying audience is literally at your virtual fingertips, and when the market becomes digital, your business will be secure.

As history has taught us, fighting change won’t help your business. The best course of action that you can take for yourself and your business is knowing how to navigate the virtual world and accepting that very soon it will become priceless. Social Media can be a complicated and confusing landscape, If you are unsure of how to begin, check out our course titled: Social Media Marketing and you will become a social media whiz in no time. Get started below!


 

SOCIAL MEDIA MARKETING FOR REAL ESTATE PROFESSIONALS

Learn the ins and outs of social media marketing from experts that work in both social media and real estate.  Use these tools and tricks to upgrade your personal and professional profiles, drive leads, and increase business.

$39.00Add to cart

Artificial Intelligence Opportunities in Real Estate

Real Estate, along with every other industry, has advanced from using Artificial Intelligence to improve and support healthier lifestyles for people. In commercial real estate, health-focused principles are more than just trends. They are the beginning of the industry’s promising future. From 2008 to 2017, the number of tech-oriented real estate startups have exploded from a mere 176 to over 1,200 companies. The areas in Real Estate that can really use artificial intelligence to offer healthy solutions are safety, data-driven comfort, and sustainability.

Artificial intelligence in the safety sector of commercial real estate has made a big impact. It provides, for example, better security for those that occupy these spaces. AI and machine learning use anything from voice commands to facial recognition to improve accessibility, security, and infrastructure stability after construction. Eventually, developers will be implementing robots to assist with inspection and repairing damage without utilizing human workers, making it safer for everyone.

Real Estate companies have realized the usefulness of AI data and sensor technology to provide higher comfort and more efficient spaces for consumers. Buildings can become personalized for monitoring, home safety and even senior care. For example, motion sensors can track the tenant’s daily movements so it can then adjust door locks, faucets, electronic devices and monitor optimal temperatures for each tenant. Even though these are simple solutions consumers will enjoy focusing on bigger things while your home adjusts to your comfort.

In Manhattan AI has been implemented in commercial structures already, one such project is the Empire State Building. It currently collects data to identify the buildings energy efficiency so adjustments can be made to keep this historical monument standing and useful for as long as possible. It’s not just HVAC systems and lighting controls that AI can help with. It can also identify roof and insulation issues during construction and water usage patterns which can then be used to identify the best materials to use during construction to offer energy efficient resolutions.

In time, Artificial Intelligence can provide the Real Estate market even more opportunities to make a sale by offering a safe haven with technology both inside and outside of the home.


ONLINE STATE-APPROVED REAL ESTATE CONTINUING EDUCATION

Technology May Change How Real Estate Agents View Safety

It’s important to be aware of potential security issues as technology evolves. One new concern is home surveillance. Cameras in doorbells and front entrance are becoming increasingly common with new the accessibility of technology and smart devices. Although it seems like surveillance is expected in luxury homes to watch over high-end objects, real estate agents are discovering them more in general across the home-price spectrum.

According to Twice, smart-home technology is used by 21% of U.S. households with 36% being future customers. Chicago Agent Magazine reported that “9 million homes have WiFi-enabled cameras with microphones, while 11 million have limited-function cameras on front doors on property exteriors.”

There is no federal law regarding camera surveillance on private property but there are some on the state level. Some states have a law that makes a video recording illegal when there is a situation where people have a reasonable exaction of privacy like a bathroom or changing room. But it’s hard to argue the level of expected privacy when you’re in somebody else’s home.

If an agent represents a seller who has surveillance, it’s best to make sure they are honest with the devices and make sure other parties are aware. E.g., have sign-in sheets at open houses that disclose surveillance inside a home. Although it might seem appealing to use cameras as some sort of leverage tool during the negotiation, it’s often better to be transparent for reputation purposes.


ONLINE STATE-APPROVED REAL ESTATE CONTINUING EDUCATION