Leveraging Major Appliances to Attract More Buyers
Published on September 28, 2020 by Nate Bortz
This year we’ve seen shortages on everything from toilet paper to sourdough starter. But while many of those early-pandemic items are now easier to find, there’s another selection of items that is still struggling to meet demand: major household appliances.
The National Association of Realtors and NPR recently reported that dishwashers, refrigerators, washers and dryers, and other household appliances are still struggling to stay in-stock across the nation. During the first half of 2020, manufacturers shipped fewer (a 7% dip) major appliances to retailers and builders compared to 2019, according to data from the Association of Home Appliance Manufacturers. And unfortunately for homeowners, NPR reported that experts are “warning of backlogs on some appliance brands and models through the end of the year and potentially into 2021.”
“I have never experienced a year where there were shortages like we’ve seen this year,” said Sandy Tau, the owner of AHC Appliances on Long Island, who’s been in the business for some 25 years. “We have freezers that are on backorder since the end of March that have still not come in.”
As demand continues to outpace the supply for these necessary household items, this may be a good opportunity to take advantage of your listings with new (or newer) appliances included. Simply giving more attention to your homes with the new stainless steel kitchen appliances or the modern washer and dryer can help create that bidding war the owners (and you) are hoping for.
With home sales still on the rise, will appliances be something you mention more often to potential buyers? Let us know on social media!